Automotive
Movement & elegancy
Industry:
Automotive
Services:
Web pages creation & building · Usability · Search Engine Optimisation
.. technical
✓ UX / UI Engineering · ✓ Visuals & images optimisation · ✓ Front-end Development · ✓ Search engine optimization ·
Project Overview
The Challenge
The project focused on the User Interface engineering of the Audi Netherlands website, with the aim of implementing a new User Experience and Interface that adhered to Audi's stringent design guidelines. The primary goal was to develop a state-of-the-art website that reflected Audi's brand identity while enhancing user experience and complying with Audi's rigorous guidelines following the Design System.
Discovery
- Value Opportunities
The project required an experienced Design Engineer and UI specialist to work closely with stakeholders and the development team. The main objective was to create a user-friendly website tailored for Audi's customers in the Netherlands. - Analysis
To kick off the project, we conducted a thorough analysis of the sketches provided by Audi's UX/UI team. This analysis focused on identifying key layout and design elements that required development, their interactions with themselves, other page elements, and, of course, with the website users. This process ultimately led to the finalization of the technology stack to be used for the project.
Solution
Development Phases:
The website's development was structured into several phases, including optimization, testing, and integration with the Java backend. Throughout the process, we comply to Audi's design guidelines and followed a strict Design System, ensuring that the website's design and user experience were in line with Audi's brand identity and values.
User Interface
We translated Audi's requirements and provided UX design for the website, ensuring that all aesthetic and functional needs were met. Once the design was approved, we engineered it into a workable prototype, utilizing the finalized designs to build the new website interface.
This phase involved close collaboration with Java back-end developers to integrate the UI within the Content Management System (CMS) and to rigorously test the overall website performance, Search Engine Optimization (SEO), and speed.
Delivery:
The collaborative effort among the UI development team, stakeholders, and the Java backend team was critical in ensuring that the website was not only visually appealing but also technically sound. The systematic approach to development allowed us to meet all functional requirements and maintain a high standard of quality throughout the project.
Results:
The completed website met Audi's design standards and offered a great user experience for customers in the Netherlands. It was easy to use, making navigation simple so customers could find information easily. The teamwork between different teams, stakeholders, and back-end developers ensured the site was strong and effective.
Key Outcomes
Adherence to Brand Identity: - The website accurately reflected Audi's brand values and identity.
Enhanced User Experience: - Customers reported smoother navigation and easier access to information.
Soundness: - The website was optimized for performance, SEO, and speed, ensuring a high-quality user experience.
Conclusion
The UI development for the Audi Netherlands website presented significant challenges due to stringent design and brand guidelines. However, the project was successfully implemented, culminating in a visually appealing and technically robust site that aligned with Audi's brand values.
Ultimately, the new website provided customers in the Netherlands with a seamless buying experience, reinforcing Audi's commitment to quality and customer satisfaction.
