Work
Start-up
Furniture
Fine furniture artisan
Industry:
Fine Furniture · Crafts · Applied Arts
Services:
Concept · Web Design & Development · Marketing · Usability · SEO · Accessibility
.. technical
✓ Lean UX expertise · ✓ UX/UI Engineering · ✓ Search engine optimization · ✓ Image optimization · ✓ Photography redaction · ✓ Prototyping · ✓ Hosting & Maintenance · ✓ Accessibility WCAG 2.2
Purpose & Objectives
Creating the True Value
Goal was to create a platform connecting wise customers with luxury and exotic wood furniture. It will serve as a curated marketplace showcasing handcrafted pieces that emphasize craftsmanship, elegance, and authenticity.
Caring
We and the client prioritize transparency and sustainability, sourcing ethically harvested woods and collaborating with eco-conscious artisans to promote responsible practices.
Engagement
We use storytelling and educational content to promote environmental awareness. Our goal is to make eco-friendly, beautiful furniture shopping a luxurious experience that emphasizes quality, responsibility, and craftsmanship.
Usability
Ensure clear content, intuitive navigation, and engaging visual materials, while minimizing user interactions to maximize the visual experience.
Flexibility
Design the website to be modular, making it easy to update content and styles. This allows for smooth changes based on user feedback and market needs.
Technical project objectives
- Optimize the website for both desktop and mobile use, ensuring fast load times and smooth navigation
- Maximize and optimize for search engines visibility (SEO).
- Allow the website to easily scale in the future to add more materials and features.
- Ensure Usability and Accessibility in compliance with WCAG standards.
- Support ongoing marketing efforts, presenting content effectively and integrating it across media platforms.
Website Design & Development Process
01. Concept Development
- Understanding the client's core values - quality, craftsmanship, sustainability - and translating these into a visual language that resonates with the target audience.
- Emphasized storytelling through imagery and content to convey the artisanal nature of the products.
02. Webside Design
- A clean, elegant aesthetic showing craftsmanship & high-quality materials
- Visual hierarchy prioritizes product images, with large, high-resolution photos
- Minimalist layout with intuitive navigation to facilitate exploration
- Mobile-first design to ensure seamless experience across devices
03. Website Development
- Built on a responsive custom framework securing optimal performance on all devices.
- A modular front-end ready for future scaling, easy upgrading, and eventual changes to the styling direction.
- Optimized images, code and content to reduce load times.
- Implemented structured data for better SEO visibility.
04. Search Engine Optimization
- Keyword research focused on artisanal, handcrafted, sustainable materials and furniture.
- On-page SEO including meta tags, headings, and descriptive alt text.
- Content strategy to include future blog posts and stories about the craftsmanship process.
- Technical SEO to improve site speed, crawlability and indexation.
05. Accessibility
- All interactive elements are accessible via keyboard, approved color contasts with readable font, semantic HTML and coded to meet WCAG 2.2 AA standards
06. Content Creation
- Professional photo editing to highlight context and product details. Engaging copy highlighting each piece's story, craftsmanship and sustainability. Clear calls-to-action for inquiries, purchases, and newsletter signups.
07. Hosting & Maintenance
- Reliable hosting environment with backups, monitoring, security updates and support for updates and SEO adjustments
Storytelling
Main points for developing and creating a storytelling process for artisan product: going beyond functionality, reflecting unique design, craftsmanship, and creation philosophy.
The Design Inspiration and Philosophy
We share the creative vision behind each piece - how its shape, form, and style embody cultural influences and concepts. Inspired by, the design merges tradition with modern techniques, guided by craftsmanship, innovation, and harmony..
Material Selection
Highlighting the special wood used - its species, origin, and qualities like durability and grain. We explain why it was chosen, emphasizing environmental sustainability and the material's connection to the final piece.
Manufacturing Process
Detailing the tools and techniques - from hand-carving to modern machinery - that make each piece unique. We showcase artisans' skills and the meticulous steps transforming raw materials into artful furniture.
Cultural and Ethical Values
Sharing stories of craftsmanship, sustainability, and cultural heritage - such as supporting local communities and eco-friendly practices - that the piece embodies.
Photos & Details
Featuring full-view and close-up images arranged cohesively to tell a mini-story. These visuals evoke emotion and invite viewers to connect with the craftsmanship and uniqueness of each piece.
Storytelling visuals and Photo details
Storytelling and Product layout page
Presenting the product as a compelling story: highlighting its unique design and the philosophy behind it, the type of wood used and its origin, the shape of the boutique furniture or tables, and the tools employed in its craftsmanship.
This approach aims to engage visitors emotionally, fostering curiosity and creating a meaningful resonance.
1 Overview Header
Begin with an engaging overview of the product or table, prominently featuring its name in front orthographic (2D) view. This sets the stage and provides immediate context.
2 Table Name
Display the specific name of the table clearly, establishing identity and focus.
3 A short emotional / philosophical explanation
Provide a passionate, philosophical, and emotional narrative describing what the table represents or symbolizes. This deepens the connection and invites curiosity.
4 Mystical Line Front View
Present an orthographic front view of a key detail, rendered as a line drawing. The image should be intentionally slightly unclear or abstract, creating a mystical effect that sparks intrigue.
5 Corner Isometric Detail
Include a slightly isometric orthographic view of a corner detail, offering a three-dimensional perspective that highlights craftsmanship.
6 Top-Down Large Detail
Show a large, detailed view from above, emphasizing the intricacy and craftsmanship of a specific part.
7 Vertical Front View of a Detail
Display a vertical or front view of a particular detail, providing a clear understanding of its structure and form.
8 Specifications
List the table's size, materials used, and dimensions to inform technical understanding and appreciation.
9 Creation Tool Image
Include a photograph or illustration of a tool used during the creation process, connecting the viewer to the craftsmanship behind the product.
Simplicity
Keep the landing page and website clean and uncluttered. Use simple, standard navigation so visitors aren't distracted. This helps them focus on the product first and decide what to do next. A simple design increases the chances they will take the desired action.
The landing page follows a Z-pattern that ends in a Y-pattern, guiding visitors naturally without pushing them to contact immediately. There is no clear, direct call-to-action (CTA); instead, following the LEAN approach, the goal is to see how interested visitors are in artisan products. The site features a gallery of product photos, allowing visitors to browse and enjoy their experience without pressure.
Z-focus pattern and the heatmap of the landing HERO section
Conclusion & Results
Using high-end design, modular coding, and fully optimized Search Engine Optimization, the customized website positions the artisan furniture company as a prominent leader in fine furniture craftsmanship and sustainability.
It highlights each piece's beauty and quality, builds trust with the audience, and supports future growth and brand recognition.
- ✓ The website clearly highlights the brand's craftsmanship and sustainability
- ✓ Enhance visuals to get more customers, including interior designers and style-conscious homeowners
- ✓ Actively working on Search Engine Rankings and increasing organic traffic
- ✓ Social media integration boosted engagement and brand loyalty
- ✓ The client received positive feedback on the website's aesthetic and usability, leading to increased interests and sales
---
See other Recent projects for Start-up's
Work
Start-up's Archive
Start-up
Buro Derk Dumbar
Graphic Design
Start-up
First Floor
Software
Start-up
CICP
Oil & Gas Invest
Start-up
PowerBoat
Leasure, Event
Start-up
Studio Zeevonk
Graphic Design
Start-up
Tita Impex
Food & spices